QSR Field Guide

Tools

Tools 60

Comparison worksheet

A static sheet for two restaurant FDDs. Date the documents. Leave blanks blank. Not a calculator.

Print this page or copy the tables into a notebook. Fill them from two current FDDs, in ink if you can stand it. The point of a static sheet is that it cannot invent a total, blend two disclosure years, or turn a missing Item 19 into a peer average.

Date every row. GDK’s FDD issued 3 September 2024 and The Great Greek Mediterranean Grill’s FDD issued 17 August 2023 are not the same vintage. A 6% royalty in both years is still two different documents.

Document identity. Unknown stays an em dash.
Field Brand A Brand B
Trade name——
Legal franchisor (Item 1)——
Issue date——
State filing / effective date, if any——
FDD delivered (date and time)——
Earliest federal signature/payment date——
Offered format (kiosk, inline, express, full, imbiss)——
US offering with a current document? (yes / no)——
Registered where, and actively selling?——

Worked reminder: Doner Shack’s FDD issued 29 April 2025 began as a US offering on 5 September 2024, with zero US outlets in 2022, 2023 and 2024. The filing row is “yes” and the unit-count rows are zeros. As of 2026 it is not selling US franchises. That is a different sheet from a system with operating stores to call.

Fee stack (Items 5 and 6)

Recurring percentages and the initial fee. Unlike bases do not add. A missing rate is not a zero.
Field Brand A Brand B
Initial franchise fee (Item 5)——
Royalty % and base——
Royalty cap / increase right——
Brand fund %——
Local advertising %——
Technology or similar % or $——
Other required Item 6 rows (list)——
Percentage subtotal, if both royalty and fund are disclosed——

Examples you may copy only from filings in front of you. These are the illustrations:

  • GDK, FDD issued 3 September 2024: $30,000 fee; 6% royalty; 3% brand fund; 2% local, waived if the store joins a cooperative that can levy up to 2%; royalty and brand fund may be raised annually with no cap.
  • Capriotti’s, May 2024 comparative study: $40,000 fee; 6–7% royalty; 2% brand fund rising to as much as 4%; 1.5% local; 0.65% technology.
  • bluTaco, May 2024 comparative study: no initial fee; royalty not disclosed. Leave the royalty cell as an em dash, not 0%.
  • Döner Haus, 2026 FDD: $35,000 fee; 3% royalty; 2% brand fund.

If a brand is missing royalty or brand fund, this site’s ranking leaves it unranked. Your sheet should do the same.

Item 7

One format only. Two formats, two sheets.
Field Brand A Brand B
Format and square feet——
Total low——
Total high——
Does the high column sum to the printed total?——
Additional-funds amount and months——
Grand-opening line——
Multi-unit minimum, if any——
Footnotes that change the low end——

Shah’s Halal Food, FDD issued 10 April 2024: printed high $405,000; line items sum to $410,000. Write both. Great Greek, FDD issued 17 August 2023: low end uses a discounted fee for affiliated-brand owners; first-time buyer pays $39,500. GDK: per outlet inside a five-outlet minimum. Mad for Chicken, FDD issued 12 March 2025: full restaurant $321,125–$691,700, a separately disclosed express at $243,500–$470,700, and a Multi-Unit Development Agreement at $263,500–$711,700 covering a three-outlet commitment plus the first outlet — three sheets, and the third one is not a box. Doner Shack, FDD issued 29 April 2025: $498,000–$1,007,000 for a single restaurant and $578,000–$1,087,000 for a three-restaurant development agreement — also two sheets. Wienerschnitzel has no Item 7 total here; the cell stays an em dash.

Item 19 population

The population, not the best number in the table.
Field Brand A Brand B
FPR made? (yes / no)——
Metric (gross, COGS, payroll, profit, other)——
Period——
Outlet type (franchised / affiliate / mixed)——
Eligible population vs included vs excluded——
How many met or exceeded the average, if stated——
One-sentence limitation——

GDK 2024: one franchised mall unit, full year, $1,383,053 gross. Shah’s 2024 and Halal Guys 2024 sources: no representation. Mad for Chicken, FDD issued 12 March 2025: revenue only for affiliate and franchised outlets across FY2023 and FY2024, with six outlets that closed during 2024 excluded. Great Greek 2023: revenues, COGS and payroll for six affiliates, plus high/low of six franchise restaurants open two years. Döner Haus 2026: Item 19 is present for corporate and early franchised units — copy metric and sample from that Item in the FDD.

Item 20 movement

Ending count is a snapshot. Movement is the story.
Field Brand A Brand B
Units total (as-of year)——
Franchised / company——
Licensed or other non-franchise, if disclosed——
Openings, last three years (sum)——
Terminations + non-renewals + cessations——
Transfers / reacquisitions——
Item 1 narrative count vs Item 20 year-end——

Shah’s 2024: 58 total, 14 company, 0 franchised, 44 licensed. Pepper Lunch 2024 comparative record: 6 US units; operator site claims 500+ internationally — put the website claim in a note, not in the unit cell. GDK: 7 at year-end 2023 vs Item 1’s nine at issuance.

Training, territory, renewal

Items 11, 12 and 17. The summary is not the clause.
Field Brand A Brand B
Classroom hours / on-the-job hours——
Who must attend; who pays travel——
Territory (protected / exclusive / none)——
Carve-outs (airports, campuses, delivery, other)——
Initial term——
Renewal right and conditions——
Right to sell / transfer fee——
Then-current agreement on renewal?——

Capriotti’s: no protected area. Wienerschnitzel: no renewal, no right to sell, 20-year term. Great Greek: 35-year term. bluTaco: 0 classroom, 11.5 on the job, term until either party terminates.

Using the sheet

  • One format per sheet; Mad for Chicken full vs express is two sheets.
  • One disclosure year per column; do not mix a 2023 Great Greek fee with a 2025 verbal.
  • Em dash if the filing is silent. Never a peer average.
  • After both columns are filled, list mismatches to take to counsel and to operator calls.
  • This sheet is not legal, tax or investment advice. Fill it from the filing in front of you.

A filled-in miniature, for method only

Do not copy these cells onto a live deal. They illustrate how a completed row should look, with source years visible.

Field Döner Haus (illustration) GDK (illustration) Shah’s Halal (illustration)
Issue date 2026 Franchise Disclosure Document FDD issued 3 September 2024 FDD issued 10 April 2024
Format 850–1,200 sq ft standing imbiss; one shop 1,200–1,400 sq ft; five-outlet minimum 1,200–2,000 sq ft full restaurant
Item 5 $35,000, plus $10,000 training for two $30,000 $30,000
Royalty / fund / local 3% / 2% / $2,000 a month 6% / 3% / 2% (coop may replace local; uncapped increases on royalty and fund) 5% / 1% / 1%
Item 7 $359,500–$586,000 $690,500–$1,123,000 $197,000–$405,000 (lines sum to $410,000 high)
Additional funds $20,000–$35,000 / 3 months $15,000–$20,000 / 3 months $10,000–$30,000 / 3 months
Item 19 Corporate and early franchised units One full-year mall unit, $1,383,053 gross No representation
Item 20 Item 20: 4 as of 2025. Six shops open August 2026, none closed 7 franchised (2023); Item 1 claimed 9; five later closures 58 total; 0 franchised; 44 licensed
Training 24 classroom + 56 OTJ 40 classroom + 120 OTJ 19 classroom + 85 OTJ
Territory Limited protection, not exclusive; about 50,000 population Non-exclusive, no minimum size, venue/delivery carve-outs Driving distance up to five miles; non-traditional excluded
Term / renewal 10 years; one ten-year successor 10 years; option if not bottom 10% 10 years; one additional term

Those three columns are different purchases. A fourth column for Wienerschnitzel would show 20 years, no renewal, no sale, no protected area, 323 units, and an em dash for Item 7. A fifth for bluTaco would show em dashes for royalty and Item 7, 0 classroom hours, and an at-will term. That is the sheet working.

If you add a live Brand C, copy the header date first. Mixing Great Greek’s August 2023 figures with a 2026 verbal from a broker is how columns go bad.

Asked in the field

Can I fill the blanks from a broker summary?
No. Use the furnished FDD. A blank cell means the filing did not give you that fact.