04 Field guide entry
What it costs to open
Connect Items 5, 6 and 7 before turning an initial-investment range into a capital plan.
Item 7 is an estimate of the investment needed to establish and begin operating one franchised business. It is not a quote, a financing promise or a maximum. The FTC’s Item 7 rule requires a prescribed table with expense types, amounts or ranges, payment timing, payees and refundability, plus a total.
Read three Items as one
Start with Item 5, which identifies initial fees paid to the franchisor or an affiliate. Then read Item 7, where those fees usually reappear as part of the total investment. Do not add them twice. Finish with Item 6, because recurring charges begin when the agreement, development schedule or outlet operation says they begin—not necessarily when sales are strong enough to absorb them.
Build a worksheet with four buckets:
- Payments to the system: franchise and development fees, opening advertising, training-related charges and required deposits.
- Premises and fixed assets: lease deposits, design, permits, construction, fixtures, equipment, signs and technology.
- Opening inventory and launch: initial stock, smallwares, uniforms, licenses, insurance and travel.
- Additional funds: payroll, occupancy, utilities and other operating cash for the period the filing states.
The fourth bucket is often misunderstood. Federal rules call for at least three months or another reasonable initial period, but that does not mean three months is enough for a particular lease, construction delay or sales ramp. Item 7 also does not automatically include an owner’s salary, debt service, personal living expenses or every local contingency. Read the footnote and ask what is excluded.
Three adjacent concepts, three ranges
Public 2025 filings show why the total cannot be separated from format. GDK’s Wisconsin registration identifies the current document; its cover reports the investment for the offered outlet. The Halal Guys’ 2025 Wisconsin filing covers a different restaurant and development structure. Shah’s Halal’s complete 2025 Minnesota-filed document states a $207,000–$410,000 range on its cover.
Those totals are not a cheapest-to-dearest ranking. Compare the rows. One range may assume a larger dining room, another a conversion, another a new inline build. One may include a development obligation outside the single-unit total. Real-property treatment, landlord work, equipment financing and the initial operating period can move large costs between rows or outside the table.
The current Halal Guys franchise page publishes broad investment requirements for single- and multi-unit candidates. That page is useful for screening, but the delivered FDD controls the definitions for a transaction. The same distinction applies to any operator calculator or “starting from” number.
Plan above the table, not from the low end
Price the actual site with bids, local permit requirements and a construction schedule. Separate costs the franchisor estimated from costs a landlord, lender or local authority controls. Model the Item 7 low and high, then add a buyer-owned contingency that is visibly separate rather than pretending it came from the filing.
Ask current franchisees for the bridge from their Item 7 to final cash required: which rows overran, how long the store took to open, when rent started and how much operating cash remained on opening day. Compare recent stores of the same format and market type. A historical low-end conversion in a suburban strip is poor evidence for a new urban build.
The useful output is not one number. It is a dated sources-and-uses schedule showing who supplied each estimate, when cash leaves, what can change and what the FDD does not cover.
| Brand | Total investment | Franchise fee | Typical size | Filed |
|---|---|---|---|---|
| Shah's Halal Food | $197,000–$405,000 | $30,000 | 1,200–2,000 sq ft | 2024 |
| Crave Hot Dogs and BBQ | $301,500–$1,192,500 | $45,000 | — | 2024 |
| Mad for Chicken | $320,125–$687,700 | $35,000 | 2,000–4,000 sq ft | 2024 |
| 375° Chicken 'n Fries | $324,100–$521,500 | $40,000 | 800–1,500 sq ft | 2024 |
| Dog Haus | $357,437–$625,800 | $40,000 | — | 2024 |
| Döner Haus | $359,500–$586,000 | $35,000 | 700–1,200 sq ft | 2026 |
| Capriotti's | $417,100–$748,500 | $40,000 | — | 2024 |
| The Halal Guys | $461,400–$1,333,500 | $60,000 | — | 2024 |
| The Great Greek Mediterranean Grill | $582,014–$1,088,560 | $39,500 | 1,800–2,000 sq ft | 2023 |
| Pepper Lunch | $609,200–$1,471,500 | $50,000 | — | 2024 |
| German Doner Kebab | $690,500–$1,123,000 | $30,000 | 1,200–1,400 sq ft | 2024 |